PROTON Offers Customers A ‘Money Can’t Buy’ Experience With The Transporter Contest

SUBANG JAYA - There are some things in life that money just can’t buy, and now, PROTON is offering its customers an exciting experience through The Transporter contest, which will see the Grand Prize winner “transporting” three of Malaysia’s hottest celebrities all the way to Singapore to enjoy the exhilarating 2011 Formula One Singapore Night Race together with them.

Launched last week, the contest will run till 24th August 2011, and the winner of this online competition will win an exciting 4 day/3 night all-expense-paid trip to watch the Formula One race in Singapore on 25th September 2011. As an added bonus, the winner will be tasked to accompany Malaysian celebrities Yasmin Hani, Jojo Struys and Diana Danielle.

Entering the contest is easy. Lucky customers who purchase a new Proton car or service their existing Proton vehicles during the contest period will be eligible to participate in the online contest by logging on to the contest website at www.protontransporter.com. All customers need to do is to fill in their details at the website and complete a slogan on why they should be The Transporter. The customer who fulfils the contest criteria, and produces the most creative slogan will be chosen as The Transporter.

Ten consolation prize winners will also win themselves exclusive Lotus-Renault Grand Prix merchandise and a pair of tickets to watch the 2011 Formula One Singapore Night Race.

The contest signifies PROTON’s collaboration with the Lotus Renault Grand Prix (LRGP) team which is competing in the current season of the FIA Formula One World Championship. Iconic sports car manufacturer Lotus, which is wholly-owned by PROTON, is the title sponsor of the team. The contest is also a part of PROTON’s many customer hospitality programmes planned during the Formula One season in support of Group Lotus.

“Through this campaign, we hope to support Group Lotus in its sponsorship and involvement in Formula One, and at the same time our priority is to provide our customers with a once in a lifetime opportunity to be a part of the F1 fever, something which money just can’t buy. It’s also our way of thanking our customers for their support and loyalty towards PROTON.” said PROTON Holdings Berhad Group Managing Director Dato’ Sri Haji Syed Zainal Abidin Syed Mohamed Tahir.

LRGP is currently fifth in the Constructor Standings of the 2011 Formula One season.

Interested parties can log on now to www.protontransporter.com for the chance to witness the exciting 2011 Formula One Singapore Night Race while being in the company of celebrities!

Best Selling SAGA Now Even Better - New Proton SAGA FLX 1.3L To Provide Greater Fuel Efficiency With CVT

SUBANG JAYA  – PROTON Holdings Berhad launched the new Proton Saga FLX 1.3L today; a new model enhancement to its Proton Saga model, which provides consumers with greater savings on fuel consumption and smoother drive with the use of Continuously Variable Transmission (CVT) technology.

The Proton Saga is the best selling model in Malaysia from January to June 2011, contributing towards making PROTON the overall market leader in Malaysia in the first half of 2011. Since its introduction, the new generation Proton Saga has been well received by the public, winning Frost & Sullivan’s Best Model of the Year 2009, Best Passenger Car of the Year 2010 and recently, Best People’s Car Award – the main award at the Asian Auto – Auto Industry Awards 2011. The car boasts an outstanding sales record, with over 250,000 units registered and over 300,000 units booked since its launch in January 2008 until June 2011.

Now, with the new Saga FLX 1.3L, the best selling model got even better. Following PROTON’s earlier announcement in June declaring the successful development and integration of the CVT technology with its CamPro engine, the automatic variant of the new Saga FLX 1.3L utilizes the CVT, as opposed to the conventional Automatic Transmission (AT) gear. 

“The new Proton Saga FLX is the product of PROTON’s continued commitment towards providing better performing cars to our consumers. This is yet another milestone in our quest to continuously improve our range of products to cater to the needs of today’s market,” said Dato' Sri Haji Syed Zainal Abidin Syed Mohamed Tahir, Group Managing Director of PROTON Holdings Berhad.

“Because of the lighter built of the engine, along with the ‘stepless’ gear transition that the CVT provides, the Saga FLX delivers a fuel consumption drop of four percent in an urban driving environment, with consumption dropping up to 10 percent when driven on highways,” said Dato’ Sri Haji Syed Zainal. He added that this transmission change improves the drivability and responsiveness of the car without compromising its power.

“The utilisation of CVT technology has a far reaching impact to the consumer. Other than the fuel saving, the smoothness and reliability that CVT provides allows the engine to run at an optimum level, thus resulting in less engine fatigue and improving its long term durability.”

The Proton Saga FLX 1.3L Executive variant comes with a list of added features, notably driver and passenger air-bags along with Anti-lock Braking System (ABS) and Electronic Brake-force Distribution (EBD).

“It is PROTON’s intention to provide not only an affordable car to consumers, but also one that possess the technological advancements and safety features that our customers will appreciate,” Dato’ Sri Haji Syed Zainal expressed. “We are committed to providing our consumers with better driving satisfaction and safety confidence.”

The Proton Saga FLX is available in a new colour - Elegant Brown, in addition to the existing options of Tranquility Black, Genetic Silver, Solid White and Blue Rock. It is priced between RM 38,598 and RM 44,998 and is now available for bookings and can be viewed at all Proton showrooms nationwide. 

For further information, customers can visit, www.proton.com

MONTHLY PERFORMANCE OF THE PROTON SAGA - 2010/2011

COMPARISON BETWEEN CVT AND STANDARD AUTOMATIC TRANSMISSION