The marketplace is buzzing with news of a three-way tussle for a stake in Proton that’s currently owned by Khazanah Nasional Bhd.

The three parties are said to be DRB-Hicom, which is controlled by tycoon Tan Sri Syed Mokhtar AlBukhary, parties linked to the Naza Group and a management buyout lead by Proton Chairman Datuk Mohd Nadzmi Mohd Salleh. All three parties have been previously linked with the national carmaker.

Currently, Khazanah has a 42.7% stake in Proton, and should a party succeed in buying over the Government’s stake, it will trigger a general offer. Business Times quotes a source involved in the bidding process as saying that the bids were in the range of between RM6 and RM7 per share. The same source added that “whoever is buying Proton is getting the company on the cheap” based on Proton’s March 2011 book value per share of RM9.84.

This development is drawing in the speculators, and Proton’s share price went up by another 89 sen yesterday to close at RM4.50, with over 20 million shares changing hands. DRB-Hicom, thought to be the front runner in the bid, also saw its shares rise. The counter gained 20 sen to end the day at RM2.20, the highest point since August. DRB-Hicom is of course the company that is assembling Volkswagen cars at its Pekan plant.

Proton’s share price might still rise, since OSK Holdings Bhd and RHB Capital Bhd have upgraded the stock to a “buy” with a fair value of RM5 per share. It will be interesting to know more about the plans each of the bidders have for Proton. Nothing is out at the moment, but we will keep tabs on this.
Posted by Cerita Niaga On Wednesday, December 07, 2011 No comments READ FULL POST
SUBANG JAYA: Proton today introduced a new Saga powered by a 1.6-litre Campro IAFM engine.

The Saga FLX SE is available only with a CVT automatic transmission and is priced from RM49,449.

The car will be available at all Proton showrooms from tomorrow. 

The Saga FLX SE expands the range of the Saga model by providing customers with a vehicle that has a higher engine capacity while reaffirming the Saga as the people’s car given its affordability and better fuel economy, said Proton group managing director Datuk Sri Haji Syed Zainal Abidin Syed Mohamed Tahir. 

Proton says the engine-CVT transmission combo delivers better torque, 4% better acceleration, and cut fuel consumption by an additional 4% compared to the current 1.6-litre Saga.

Priced RM2,900 above the current selling 1.6-litre automatic Saga FL, the Saga FLX SE features numerous changes. 

The car is fitted with 15” inch alloy wheels, full body kit, fog lamps and smoked finishing rear lights. The cabin is trimmed in leather which comprises the seats, steering wheel, door ornament, parking brake and gearshift lever.

Available in two colour choices - Solid White and Fire Red - the Saga FLX SE comes with a three-year or 100,000km warranty (whichever comes first). 

Customers who have ordered a Saga and are still waiting for their car to be delivered can opt to change their booking to the Saga FLX SE at the respective showroom in which the booking was originally made.

Proton expects to sell 500 units per month of the new variant. It targets to sell some 78,752 units of the Saga in its current 2011/12 financial year.

Since the new-generation Saga was launched in January 2008, a total of 274,469 units of the company's bestseller have been put on the road

Posted by Cerita Niaga On Wednesday, December 07, 2011 No comments READ FULL POST
SUBANG JAYA - Stamping its assurance on quality and reinforcing its pledge of being ‘Committed to be Better’, national car manufacturer PROTON Holdings Berhad today launched its ‘Power Window Promise’ - a Power Window Lifetime Warranty that is applicable for all new Proton models registered from 1 September 2011 onwards and current Proton models that were still under manufacturer’s warranty as at 1 September 2011.

The warranty is applicable only to all Proton car models sold in the domestic market, covering models that include the Exora, Inspira, Saga BLM, Satria Neo, Persona, Perdana, Waja, Gen.2, Wira, Iswara and Savvy; and is applicable to both private and fleet owners. It covers four main components related to the vehicle’s power window mechanism: the power window regulator, power window motor, power window switches and power window run channel. Upon claim by eligible customers and subject to compliance with Proton’s terms and conditions of the Power Window Lifetime Warranty, the warranty will be undertaken by PROTON at no charge, including all labour and part costs for the power window components.

“At PROTON, quality and customer satisfaction are our priority and we are continuously improving and enhancing our customers’ driving experience as part of our never ending commitment to be better. Our ‘Power Window Promise’ is one of the many initiatives that we are doing to fulfil this commitment. It is also one of our most significant initiatives yet, as it truly symbolises a departure from our past shortcoming and the confidence we have in our products today,” said PROTON Group Managing Director, Dato’ Sri Haji Syed Zainal Abidin Syed Mohamed Tahir.

To be eligible to claim the warranty, owners of Proton cars that were registered before 31 August 2011 and still under manufacturer’s warranty as at 1 September 2011 will need to claim their Power Window System Warranty Registration certificate from any PROTON authorised service centres, Proton Edar Sdn Bhd and EON service branches, as well as at authorized dealer outlets nationwide. A prior appointment must be made before they can collect the certificate from the respective service centres. The warranty certificate, however, will not be necessary for owners of Proton cars registered from 1 September 2011 onwards as the ‘Power Window Promise’ is already included in PROTON’s new Service Booklet.

Consistent with global automotive standards, the warranty is limited to 250,000km or 10 years from the date of the vehicle registration (whichever occurs first). The eligibility for the warranty is also subject to PROTON’s terms and conditions of the Power Window Lifetime Warranty which include full compliance of the recommended periodical service maintenance, as specified in the Service Booklet, at PROTON authorized service centres. Proton cars with expired manufacturer’s warranty will not be eligible for the Lifetime Warranty but may still benefit from the normal PROTON parts warranty cover.

While PROTON has made tremendous and significant improvements in terms of quality which is reflected in its new generation of vehicles, Dato’ Sri Haji Syed Zainal Abidin said some negative perception of the brand continues to exist today.

“Correcting this perception is a challenging but necessary task, and this Power Window Lifetime Warranty is one of the initiatives that is being undertaken to put to rest this particular stigma. It saddens us that our customers purchase Proton cars whilst questioning the quality of our power window, to the point that they refuse to utilise it for fear of damaging it. Hence, today we would like to put to rest that fear and provide peace of mind to our valued customers. Our message is simple: Should you buy a Proton car today, please know that the power windows are working, they are working well and you have our Power Window Promise to back you up.”
Posted by Cerita Niaga On Friday, October 21, 2011 No comments READ FULL POST
SUBANG JAYA: Proton has offered its storage facility at its Tanjung Malim plant to automakers in Thailand affected by the flood crisis there.

"We are open for negotiations any time," its group managing director, Datuk Seri Syed Zainal Abidin Syed Mohamed Tahir, said Monday.

He was speaking at a press briefing on Proton's "Power Window Promise" here.

He said when the deadly tsunami struck Japan and jeopardised the auto industry, it prompted many automakers from the country to set up operations elsewhere.

"That is why we have joined hands with MMC Corporation Bhd to make us among the top destinations for storage," he added.

On Proton's operations in Thailand, Syed Zainal Abidin said the company's 34 sales outlets in the country were not badly affected.

"Thailand is a very important market for us and we are monitoring the situation closely. So far, the business there in terms of sales has not been disrupted," he added.

On Proton's "Power Window Promise", Syed Zainal Abidin said around 500,000 Proton cars are to benefit from the power window lifetime warranty.

He said the new warranty scheme was applicable to all new Proton models registered from Sept 1 onwards and current Proton models which were still under manufacturer's warranty as at the same date.

He said the warranty was applicable only to Proton car models sold in the domestic market and to both private and fleet owners.

"It covers four main components to the vehicle's power window mechanism, namely the power window regulator, power window motor, switches and run channel."
 -Bernama
Posted by Cerita Niaga On Friday, October 21, 2011 No comments READ FULL POST
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